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About Gema Zamarro

Gema Zamarro is an Associate Professor (tenured) and 21st Century Endowed Chair in Teacher Quality at the Department of Education Reform at the University of Arkansas. She is also adjunct Senior Economist at the USC Dornsife Center for Economic and Social Research (CESR).

Find out more about Gema's work.

Articles

When Survey Respondents Don’t Pay Attention

We used a trap question to study if respondents were paying attention in a survey. We found that not paying attention was related to personality traits and lower levels of survey effort.

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Surveys and Character Skills: The Information we Reveal Without Even Trying

Measuring effort people put forward on surveys could provide us with information on important character skills related to conscientiousness and diligence.

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